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Your ROI

Instead of asking, "What’s the cost of the training?" consider asking, "What is it costing your company by not taking action?"

 

The evidence overwhelmingly supports that investing in Sales Excellence training delivers a significant return on investment. Sales Excellence in B2B environments drives substantial improvements in revenue growth, customer satisfaction, and overall business efficiency. It involves the systematic implementation of best practices in sales processes, tools, and strategies to maximize sales performance. Overall, sales excellence provides a comprehensive framework that not only enhances sales performance but also drives sustainable business growth.

Increased Revenue Growth:

  • Companies with strong sales excellence initiatives report up to 20% higher revenue growth compared to their peers.

  • Aligning sales strategies with customer needs leads to more effective selling, resulting in higher close rates and increased deal sizes.

  • ​A McKinsey & Company study showed that B2B companies with top-quartile sales practices achieve 20% higher sales growth and 30% higher shareholder returns compared to the average.

Improved Sales Efficiency:

  • Sales excellence reduces inefficiencies by streamlining processes, which can increase sales productivity by up to 30%.

  • According to a study conducted by Harvard Business Review, B2B companies that defined a formal sales process experienced 18% higher revenue growth compared to companies that did not.

Higher Employee Satisfaction and Retention:

  • Sales teams in high-performing organizations are often more engaged and satisfied, reducing turnover by up to 25%.

  • Clear goals, training, and tools support the development of a motivated and successful sales force.

Enhanced Customer Relationships:

  • Businesses that excel at sales excellence are 50% more likely to retain customers, leading to long-term relationships and reduced churn.

  • Forbes found that organizations efficiently using SAM are 34% more profitable, and have 50% more sales revenue. Furthermore, account satisfaction increases by 20% only within a few years of establishing a SAM program

  • According to CSO Insights, firms that embrace sales excellence see an 8.7% higher win rate and a 5.7% higher quota attainment than those that do not.

Better Forecasting and Planning:

  • Companies that implement sales excellence practices are more accurate in their sales forecasts, improving planning and resource allocation.

  • Accurate data-driven insights enable better decision-making and more responsive strategies to market changes.

More Supporting Data:

  • In their 2019 study of high-performing B2B sales organizations, the Miller Heiman Group found they achieved significantly better sales results; 25% higher revenue growth, 15% higher win rates, and 57% more likely to exceed budget than all others.

  • A study of the "Best Practices of World-Class Sales Organizations", by Customer Centric Selling, found they outperformed industry averages with; 365% higher Customer Life-Time-Value, 145% higher customer share, and 275% higher average deal size.

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 Detroit, Michigan 

Tel. +1 248.974.0851

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