top of page

All Posts


The Case for Fractional Sales Leadership by Forbes
Fractional sales leadership (FSL) is a modern, cost-effective strategy. Often, businesses opt for a part-time sales leader, saving resources while still achieving objectives.
Bob Ciranna
Feb 86 min read


Outcome Selling: A Practical Sales Excellence Playbook for Consistent Growth
Outcome Selling: A Practical Sales Excellence Playbook for Consistent Growth Sales Excellence and the Role of Outcome Selling World-class sales organizations do not outperform because they have better products or more persuasive salespeople. They outperform because they operate with Sales Excellence —a disciplined, repeatable way of engaging customers, qualifying opportunities, and creating value. Sales Excellence can be defined as: The consistent execution of proven sales pr
Bob Ciranna
Feb 74 min read


Boosting ESG Strategies for Midwest Manufacturers
In recent years, Environmental, Social, and Governance (ESG) strategies have become essential for manufacturers, especially in the Midwest. As consumers and investors increasingly prioritize sustainability, companies must adapt to meet these expectations. This blog post explores practical ways Midwest manufacturers can enhance their ESG strategies, ensuring they remain competitive while contributing positively to society and the environment. Understanding ESG and Its Importan
Bob Ciranna
Jan 135 min read


Optimize Your EcoVadis Score: A Practical Guide
Improving your EcoVadis score is not just about compliance; it’s about building a sustainable future for your business and the planet. EcoVadis provides a comprehensive assessment of a company's sustainability practices, and a higher score can enhance your reputation, attract new clients, and foster long-term partnerships. This guide will walk you through practical steps to optimize your EcoVadis score effectively. A serene forest showcasing nature's beauty and sustainability
Bob Ciranna
Jan 134 min read


Enhancing Sales Leadership with Sustainable Practices
In today's rapidly evolving marketplace, sales leadership is not just about driving numbers; it’s about creating a sustainable future. As businesses face increasing pressure to adopt environmentally friendly practices, sales leaders must integrate sustainability into their strategies. This blog post explores how sales leadership can be enhanced through sustainable practices, providing actionable insights and examples that can help organizations thrive while being responsible
Bob Ciranna
Jan 135 min read
bottom of page